Let us introduce you to Arts Network Sutton’s new brand identity.
As the network enters a new phase in its development, we have worked with design company Advantage London to enhance the visual impact of our logo and align it more closely with the network’s vision and values.
The new brand identity projects a more professional look and provides a more flexible brand environment for Arts Network Sutton to operate within. The design is precise and sharp but is still flexible and expandable to allow use within contained, loose or more creative contexts and yet still convey an organised and professional entity. The brand can now withstand future developments as the organisation grows and develops.
The new design projects an assured, light-hearted, yet confident, style with typography that is distinctive yet orderly. The colours used are confident and positive with a distinctive, vibrant link device. This link device is arranged within the logotype to symbolise the connection of Sutton and the network’s membership and the linked arts and cultural community, talents and events.
The resulting brand identity for Arts Network Sutton is fresh and energising and the colour palette and typography of the logotype conveys a sense of fun, creativity, connection, collaboration and diversity alongside a more formal yet contemporary feel and style.